The consortium “Rota das Emoções”, signed by both the public and private sectors and to be operated by the Regional Agency for Sustainable Development (ADRS), seeks to promote the integrated and sustainable development of the touristic route Ceará, Piauí e Maranhão (CEPIMA). The idea is to develop projects dealing with the promotion, divulgation, professional qualification and improvement of the region’s infrastructure, with the aim to transform this new route into an international destination. The “Rota das Emoções” runs from Jericoacoara, in the State of Ceará, through Luis Correia (KUARADÉ), with its beautiful beaches, and Parnaíba River’s Delta, in the State of Piauí, to the “Lençóis Maranhenses” National Park in the State of Maranhão.